3400 BC – The very first eyelash mascara was developed by the Egyptians using “kohl”, which is mostly made up of the grindings of a naturally found soft, lead ore understood as “galena” (lead sulfide). Kohl is still extensively used today throughout India as well as the Center East as an eyelid shadow, brow shadow, eye liner and also mascara for both spiritual and cosmetic functions.
1860 – The initial readily available mascara was created by popular French perfumer and also business owner Eugene Rimmel. The word “rimmel” is actually the word for mascara in a number of European languages (Italian, Portuguese, Spanish, Dutch, Turkish, Romanian, and also Persian).
1916 – Well-known motion picture director D.W. Griffith co-invents (with his on-set makeup artist) false eyelashes for actress Seena Owen for her function in Griffith’s masterpiece, “Intolerance: Love’s Struggle Throughout The Ages”.
1917 – New york city chemist T.L. Williams creates a far better mascara for his sis, Maybel, who had actually been using a homemade combination of Vaseline as well as coal dust to dim as well as enlarge her eyelashes. Williams soon turns this into a flourishing mail order cosmetics company which inevitably ends up being a business called “Maybelline”.
1933 – A product called “Eyelash Lure” is promoted as a permanent eyelash dye – yet it occurred to have hazardous, harmful ingredients which triggered blindness in 16 women before a popular court case and also federal government activity led to its removal. This tragedy (in addition to other) subjected the need for the policy of cosmetics and their components, which Congress mandated as a duty of the FDA in 1938.
1957 – The very first readily available stick mascara was introduced by the aesthetic powerhouse of Helena Rubenstein. She was prominent for her repartees as well as quotes, and reportedly when stated, “There are no awful women, only lazy ones.”
1960’s – The initial commercially readily available false eyelashes (at first referred to as “strip eyelashes”)are produced by makeup artists David and Eric Aylott with their brand name “Eylure”. Via the years that follow, making use of Eylure false eyelashes by Hollywood stars like Elizabeth Taylor and also Joan Collins assist propel sales. Then came Twiggy, Dusty Springfield and also more present stars such as Nicole Kidman as well as Victoria Beckham. Eylure remains the leading incorrect eyelash brand name to now.
1990’s – Eyelash “expansions” are established in Korea.
2001 – Jennifer Lopez appears at the Oscars with Red Fox hair false eyelashes.
2006 – Madonna is regularly seen with her Mink hair incorrect eyelashes, studded when it comes to diamonds, on her “Admissions On a Dance Flooring” trip.
2007 – Estee Lauder and also Lancome present a battery-powered, shaking mascara applicator.
2009 – Allergan introduces Latisse ® – the very first as well as presently just FDA accepted prescription therapy for thinning eyelashes. Noticeably much longer, more thick, fuller, and darker eyelashes are seen in over 80% of all users within 8 weeks of starting day-to-day treatment! In both years considering that it has become available, greater than 2.5 million bottles of Latisse ® have been offered!